While working as an art director for Philips I led projects and small teams with a blend of strategy and imagination, translating insights into bold, on-brand design experiences. I was the lead for the team working establish motion design principles for the brand, translating them into dynamic visual systems. I was also on a team providing art direction for high-profile events and trade shows, aligning creative output across diverse business groups. I worked on the team to develop and establish an updated visual identity and guidelines. I art directed photo shoots, involved in the process from shot list to onsite shooting and directing with the Photographer. I also developed visual storytelling tools in partnership with business leaders to illustrate company processes, making it easier for customers to see how Philips could help them reach their healthcare goals.